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About Equita

Essentials for Ethical Living

Equita (Italian for fairness) is a thoughtfully edited shop showcasing the finest in ethical essentials for the body and home. Each item is hand-selected and carefully edited to ensure a mix that is design-conscious, functional, eco-friendly, and socially conscious. Our line includes: ethical fashion and footwear; sustainable home decor; green furniture; fair trade & eco handbags and jewelry; organic & fair trade body care; ethical baby clothing; fair trade sport and wellness gear; and specialty gourmet treats.

In addition to our line of ethical products, Equita offers eco-consultancy services. Please direct inquiries to consulting [at] shopequita.com.

Some rules are not meant to be broken, especially those that attempt to restore equality and dignity between peoples and the planet. We believe that regulations and effective oversight in production and trade can have a meaningful impact. We go to great lengths to ensure that the products we sell adhere to the standards set by the major certifying and regulatory bodies that oversee the organic, green, and Fair Trade/fair labor industries.

We proudly source design-conscious heirloom quality products from ethical designers and Fair Trade cooperatives in over 40 developing countries, as well as Native American enterprises, women's initiatives, family farms and unionized businesses in North America.

Mission: Playing Fair

Design | Ethics | Function
Our aim at Equita is to make ethical living practical and accessible. To accomplish this we developed a strict set of criteria that guides us through our product selection. It enables us to seek out well designed, functional, environmentally sound and fairly traded products with the confidence necessary to gain and maintain the trust of discerning customers. In addition, we are committed to showcasing the selection with editorial attention, ensuring that the product and project information provided is accurate and prominent, as well as creating a distinctive online shopping experience.

Equita is a principle-driven family business committed to pragmatic solutions that support environmental preservation and sustainable social and economic development. We fully endorse the Fair Trade principles set by the International Fair Trade Federation, in particular the establishment of equitable long-term partnerships with producer communities and projects.

Our product selection criteria on design, social and environmental responsiblity is also applied to all other areas of the company. We feel strongly that if we dare to subject the people who make the products we sell to high standards of sustainability, we in turn must make every effort to match their commitment.

We want to play a part in the movement for change.

The Fam
Equita is an independent, homegrown, family-run company, founded by sisters Amanda Parks and Sara Parks, born and raised in Pittsburgh, and Amanda's husband Michael Solano. After traveling, living and working around the world, we came to Pittsburgh to start a socially and environmentally responsible enterprise. It's not surprising that we located in Pittsburgh. A grassroots effort is in effect in the city that is sustainably transforming urban living. Pittsburgh has gained national recognition for our support of farmers markets and Community Supported Agriculture, community gardens and green building. Equita is greatly encouraged by these developments and is working to build community support for similar independent, homegrown initiatives. We look forward to playing a role in strengthening our community.

Sara Parks, director of marketing & communications
sara [at] shopequita [dot] com

Amanda Parks, director of operations & product sourcing
amanda [at] shopequita [dot] com

Michael Solano-Mullings, creative director & webmaster
michael [at] shopequita [dot] com


Copyright © 2012 EQUITA | Essentials for Ethical Living